How we’re getting through the January blues… a round up of 2019 at Matthew Calvin Jewellery.
With 2019 coming to a close and marking the start of a new decade we’re more excited than ever. Starting the year as we mean to go on we’re tackling the January blues head on and getting organised for the year ahead. 2019 was a brilliant year for us, with a variety of product launches, pop-up shops and events, and we’re hoping 2020 is going to be even better.
Before we start the new year both as a business and individuals we find it is important for us to reflect over the past year and look at what worked well and what we could have done differently. We have put together a round up to remind us of everything we have achieved.
January saw the launch of Matthew Calvin notebooks and greetings cards.
Inspired by 2018’s best-selling Botanical jewellery collection featuring the classic Monstera Deliciosa shapes, we worked hard, designing a collection of prints to be used across a range of different mediums. Our notebooks and greetings cards followed on from a collection of A3 prints, which still prove popular today.
Using innovative digital foiling techniques, subtle metallic gold hints were contrasted with block colour and mark making. Designed and produced in London using the finest quality materials, Matthew Calvin greetings cards and notebooks were a very exciting addition to the ever-growing range.
Also in January...
We were working hard behind the scenes on our collaboration with influencers Rachael Clifton and Claire Menary. Our first official design meeting was in January, where we drew inspiration from a range of sources. Both Rachael and Claire have always had an adoration of antique, gold jewellery, and we were certain that we wanted the collection to reflect that.
The collection was also in part inspired by Matthew’s upbringing, where he spent many a family holiday in Armacao De Pera, a small fishing town in Portugal. Working with a range of different jewellery techniques and processes, Matthew and his team of designers and craftspeople worked hard to create textures and shapes that were reminiscent of those found in Portugal, whilst at the same time ensuring that the designs reflected both Rachael & Claire’s styles.
In February, the Matthew Calvin team set up at their first pop-up shop of 2019.
Poised and ready for the influx of Valentine’s Day shoppers, our week at BOXPARK Shoreditch was a great success. The blank canvas container space was transformed into a minimalist jewellery heaven, showcasing some never before seen designs, alongside our most loved classics.
Pop-up shops are always a breath of fresh air for the brand, re-enforcing how important it is for us to meet with our loyal customers that support us and allow us to continue designing and making jewellery. As always we had many a canine visitor too, and Colin was ecstatic about the extra four-legged company.
March was an incredibly social month for us.
Hosting our second pop-up of the year in London’s Old Street Station, we asked Matthew’s fiancé (now husband) Joe, who works in Horticultural Maintenance, to create an elaborately decorated Spring themed space for us.
We hosted a very exciting event showcasing our ranges to fashion influencers and industry professionals, which featured our very first stacking ring station, a fully stocked gin bar from HYKE by Foxhole Spirits, and a manicure station. The event was a huge success, and definitely one of our highlights of the year.
One of the most inspirational women of 2019...
Gina has been tirelessly campaigning to make ‘upskirting’ illegal. Gina has been a breath of fresh air to British politics, entirely spinning it on its head with her bubbly and colourful personality and style.
Gina visited the studio with Spud, the most beautiful stray dog that she rescued from Greece, and discussed all things from her current reads, where she finds inspiration, to her first jewellery memories.
Read more about her visit here.
By April, our collaboration project was in its final stages.
We went on a trip to Armacao De Pera, in the Algarve to shoot the newly named Oro Antiguo collection lookbook. We spent four days in Portugal with Claire and Rachel, photographing the collection and planning the launch event. The visit included an inordinate amount of cheese and wine, and despite the lack of sunshine and instead some rather heavy rainfall, it was a great trip.
Oro Antiguo launched in May, with an intimate breakfast event hosted by the Matthew Calvin team, Rachael (@bubblyaquarius) and Claire (@clairemenary). A range of guests came along to celebrate the launch of the collection, and we were overwhelmed by the positive reaction and support from all that attended, our wonderful customers & friends of the brand.
At an already busy time,
We decided to host another pop-up in our old Old Street haunt and this time, hosted a customer event with discounts, prosecco and nibbles.
Shortly after, the team grew and we welcomed Elodie, our new studio assistant. Originally from Bordeaux in France, Elodie moved to England in 2015 and has been living in London since. With a background in jewellery, Elodie is the magpie of the group (a dangerous trait when you work in London’s jewellery district, Hatton Garden), and instantly slotted in well to the team.
In July, we organised yet another photoshoot...
for the launch of new styles, where we met the lovely Zara. Photographed by our Brand Manager, Georgia, with assistance from our founder Matthew, our PR Manager Rosie, and Milo, Rosie’s maltese (who of course, was demanding that our attention was on him, not Zara).
August brought more excitement and celebration for the Matthew Calvin team, taking the team back to Portugal. This time however, it was in celebration of Matthew & Joe’s wedding. Back in Matthew’s family home, a three day celebration with close friends and family kicked off with an evening beach party. Read more about Matthew’s wedding here…
The Lion and the Fox
August also saw the launch of the collection in The Lion and The Fox in Clerkenwell. TLTF (a high end hairdressing salon and gallery) has proven to be the perfect space for the collection, and it’s been great meeting Anna & the rest of the team. Matthew and Joe both get their hair cut there, so if you’re there to view the collection, you might bump into them, too!
Whilst Matthew was on his honeymoon, Georgia and Elodie packed up and went to Paris to set up at the trade show Who’s Next. International trade shows are always tricky with language barriers, but luckily Elodie’s arrival to the company was perfectly timed.
Meeting many French and international boutique and store owners, along with re-connecting with some of our existing stockists face-to-face for the first time, Who’s Next was a wonderful experience and very different to British trade shows that we’re used to in Kensington Olympia!
IN THE PRESS...
September was a great month for press. With Matthew Calvin pieces being featured in many press and publications including YOU Magazine, iBuys, The Sunday Telegraph, Hello! Magazine & Stella, just to name a few.
Matthew Calvin jewellery was also seen on some incredible women including UN Women ambassador, model and actress Jada Sezer, founder of One Roof Social Anna Eleri Hart, founder of Girl Vs Cancer Lauren Mahon, fashion stylist Sinead Crowe, designer Megan Ellaby & model/public speaker Simone Powderly.
WITH THE FESTIVE SEASON QUICKLY APPROACHING
We organised another collection photoshoot in October with Vaida, featuring a very sparkly dress that team were lusting over. The photoshoot produced some of our favourite imagery yet, and left us all feeling very prematurely festive.
October brought excitement with the launch of Celeste. A six-piece collection, Celeste is comprised of delicate but eye-catching diamond pieces. Available in Gold Vermeil or Sterling Silver, the collection has been incredibly popular since its launch and re-enforced our love for mixing Fine Jewellery with our classic, staple designs.
IT'S TIME FOR CHRISTMAS
Of course, the lead up to the festive season is always a busy time of year for us, and 2019 was no different. We set up our last pop-up shop for the year. Situated inside Heals department store on Tottenham Court Road, in London. The Christmas pop-up ran from 5thNovember until Christmas Eve, and we were honoured to be invited by Heals to take part.
In December, we launched a project that has been under-wraps for a long time. Matthew Calvin and Earl of East’s relationship was formed prior to the collaboration; Earl of East candles have been stocked in many a Matthew Calvin pop-up shop, and Matthew Calvin Jewellery is available in the brand’s London store, Bonds.
Both teams worked closely together to create a fresh, calming scented soy-wax candle, hand poured in Earl of East’s East London studio. No.1 is a combination of jasmine, lily, seaweed and pine. Reminiscent of Spring in Barcelona, a city located between the sea and the mountains, its’ fresh, floral but sweet scent turns mellow when burning and creates a relaxing aroma that fills your home without being overpowering.
WITH THE FESTIVE SEASON QUICKLY APPROACHING
Alongside the pop-up and candle collaboration launch, we made our way through our best Christmas yet, and want to thank you all for your continued support.
We enjoyed a wonderful team Christmas party at Iberica in Farringdon, followed (always) by a few too many G&Ts. Let’s hope that 2020 is just as great as 2019, if not better. Here’s to see what it brings.
Take a look at 2019’s top 10 designs below. We can’t wait to see what you like most in 2020!
Matthew, Joseph, Georgia, Elodie & Colin x